The Energy Corridor District is a business district located in Houston, Texas, that is historically known for housing many energy companies. The scope of work included some rebranding and brand positioning in an
effort to modernize the area.
effort to modernize the area.
This was one of many logo options we presented to the client. I wanted to offer a version that had a mark that could be separated and used throughout the rest of their branding. I took inspiration from roadways and paths found in a city to create the "EC" monogram.
I used the monogram as a watermark in the print assets to give them some depth and pattern. The color palette I chose was minimal, but the pop of neon green was enough to capture attention and make the brand stand out.
I also created a few mockups that would help the client visualize the new identity out in the world, like these lamppost banners you would typically find in the area.
Work done at 9thWonder Agency
